THE BRIEF

MET Fine Printers were producing a promotional video showcasing the power of print in our everyday lives. They needed a pop-up illustration for inclusion in the video that spoke to the power of books to transport us.

THE SOLUTION

Because MET is located in both Vancouver and Calgary, they wanted to show a street scene that felt Western Canadian, but wasn’t too specific to any particular city. The figures are stylized to emulate a children’s book illustration while still matching the aesthetic of the rest of the graphics in the video.