THE BRIEF

Life Studio is a multi-faceted approach to creating an authentic and meaningful life. The studio shepherds clients through transitions of all sorts: career changes, education, setting and achieving life goals, and so on. Services offered include coaching, consulting, and workshops. The studio needed an identity that would capture the guided approach to adapting to life’s twists and turns.

THE SOLUTION

The Life Studio wordmark speaks to the services offered via the gradient used in the logo and throughout the identity to symbolize transition. The ligatured ‘f’ and ‘s’ of the wordmark form a winding path that references the sometimes indirect route we take from one destination to another in our lives. The radiating warmth of the gradient also reflects the nurturing warmth with which the services are delivered.