THE BRIEF

This self-initiated project reimagines the branding for Prince County Hospital Foundation with a fresh identity that centres around the collaborative way in which the staff diagnoses patients and solves problems.

THE SOLUTION

While the Prince County Hospital may not have the most up-to-date equipment, the hospital is outstanding in its patient care due to the collaboration and ingenuity of staff. This is referenced in the logomark, which is composed of speech bubbles, referencing the dialogue and between staff members. Additionally, these bubbles are arranged to form a medical cross in the negative space, and each one forms a stylized letter ‘p.’